Category: Strategy


A modular way of working is key for proper content management in Sitecore CXP

Many agency sided developers and functional designers that have experience in working with Sitecore will go ‘doh’ reading this article title. Though, many companies who are thinking about integrating their online platform with Sitecore should wonder why. Well here goes: Ask three different agencies to build your platform briefing in Sitecore and it is likely […]

Continue Reading

Van CMS naar Customer Experience Platform: de basis voor omnichannelmarketing [Dutch]

This article has been published on FrankWatching on Tuesday, May 28th, 2013. Marketeers hebben te maken met multichannel-campagnes, e-mailmarketing en gepersonaliseerde content. Klanten beschikken bijna altijd over een smartphone of tablet. Marketeers moeten dus met veel zaken rekening houden. Vaak gebruiken zij hiervoor een content management systeem, maar deze systemen bieden helaas niet de ondersteuning […]

Continue Reading

Marketers, does your CMS fit your needs?

This article has been published on Sitecore.net on February 25th, 2013. A Content Management System (CMS) is a useful tool to manage your website texts and images. This new era of online marketing brings you multichannel campaigning, social content, email marketing and content personalization. Multiply these by the number of devices like smartphones and tablets and […]

Continue Reading